Rock, Paper, Scissors, Android?

For one of this week's media blog posts, I decided to search up and ad, watch it, and then analyze the methods used by the advertisers to get the attention of the consumer, or the person watching it.  I decided to search up the weirdest ads and what I found wasn't exactly weird, but the company that created this ad had nothing to do with the story that the ad presented.  The ad I chose to watch was: The Rock, Paper, Scissors ad by Google Android.  The ad started out with an animated piece of paper who was going to his first day of school.  As he walked down the hallway, he saw that the hall was lined with animated scissors and his face becomes fearful.  Automatically, the person watching the advertisement makes the mental connection that paper is "less than" scissors because scissors beat paper in the game: rock, paper, scissors.  Then it makes sense in our brain that the piece of paper is scared of the scissors because we associate the story with the game.  However, as he gets near the end of the hallway, he sees three other pieces of paper that have their backs turned.  The main character becomes happy and runs over to them, which begins to associate the appeal for affiliation, however, in this context, I feel like it was a false sense of an appeal for affiliation.  I think this because, as the main character gets closer, the three pieces of paper turn around and it reveal themselves to be mean looking and they begin to bully the main character.  However, ironic as it may be, a pair of scissors shows up and chases away the paper bullies.  At first the main character is scared also, but the pair of scissors helps him up.  This is when the real need for affiliation becomes present.  It is also important that the commercial is set in a school.  This is important because I feel like that advertiser is trying to relate to viewers who are in school also, which is an effort to make viewers feel that Android is relatable and that they understand the problems that school presents.  The need for affiliation is presented again when the pair of scissors and the piece of paper walk down a sidewalk and see a rock getting bullied by other rocks.  Naturally the pair of scissors gets scared, but the piece of paper chases the rocks away and helps the bullied rock.  The rock is introduced to the group of friends and together they become some sort of oddly ironic trio of friends.  This strange group of friends suggests that although Android users may be different, they are in some sort of way "united" or "together", placing them in the Android "clan" which begins to fulfill a need to belong as well.  What's also important is that instead of a voice over, a happy song is played to put the viewer in a certain mood where they will be easier to convince.